Elevating The Shops at Columbus Circle

The Shops at Columbus Circle tasked The Charles Group with developing and executing a comprehensive social media strategy to establish the shopping center as a premier destination for both locals and tourists. Our goal was to increase social media presence, drive foot traffic, and grow our follower count. We created and managed a monthly content calendar, captured content on-site, and developed creative assets that aligned with seasonal themes and campaign goals.

Organic Social
Content Capture
Strategy
Influencer Partnerships

Holiday 2024 Influencer Partnerships

Show The Shops at Columbus Circle as the epicenter of the holidays on the Upper West Side through the eyes of New York City influencers.