SWITCH is a theoretical ski brand and campaign that uses ski graphics as a platform to spread knowledge and awareness of issues surrounding climate change, specifically as they relate to the ski industry. The idea is that with each pair of SWITCH skis purchased, the campaign grows. In utilizing partnerships with established, environmentally-conscious ski manufacturers, environmental organizations, and athletes with a platform, SWITCH strives to reach and impact all corners of the industry and beyond.

Senior Thesis Project, University of Michigan

Logo Design / Brand Development / Visual Identity

The designs for these skis were inspired by NASA’s “Images of Change,” a series of satellite before-and-after images showing locations across the globe negatively affected by climate change. The top sheet of the skis represents the before of geographical locations impacted by climate change, and one the “after”.

Example from NASA’s Images of Change