Birkenstock
Recovery footwear for runners.
The Charles Group was tasked with creating a paid media campaign for Birkenstock, solidifying them as the premier active recovery shoe for runners.
Social Strategy
Art Direction
Creative Production
Copywriting
Messaging
Agency: The Charles Group
Creative Director: Samantha Edwards
ACD Strategy: Mike Dolan
Executive Producer: Rachel Rosenthal
Art Director: Liam Speranza, Sydney Shaffer
Creative Production: Liam Speranza, Sydney Shaffer, Hanul Song
Copywriters: Mike Dolan, Liam Speranza, Sydney Shaffer
Video: EY3