Invati Ultra Advanced
NEW invati ultra advanced launch photoshoot
Photoshoot for the launch of Aveda’s newest line, invati ultra advanced™. The Charles Group was tasked with producing a secondary photoshoot, highlighting regimens and efficacy, as well as paid and organic social launch campaigns.
Art Direction
Production
Strategy
Creative Production
Content Planning
Copywriting
Organic Social
Paid Social
Art Direction & Production
How-To & Regimen
Paid Media
Organic Media
Carousel: Fortifying Leave-In Treatment
Instagram Story: Product Line Introduction
Agency: The Charles Group
Creative Director: Samantha Edwards
Producer: Rachel Rosenthal
Art Direction: Liam Speranza, Sydney Shaffer, Ashley Beard
Creative Lead: Sydney Shaffer
Designers: Allie Whitehead, Sophie Yang, Maya Khalil
Videography: Charles Billot
