Notes from my December Review:
How is the aesthetic "cool," how are you adding messaging to the aesthetic? Is it a call to action?
Who are you talking to? Where is the conversation? Redefining messaging? Synergy between? Synergy between visual and verbal.
When this product moves through the system, how many people does it impact?
Think: the lift line, the manufacturers, etc.
Methodical analysis of who sees what part, and when do they see it?
How do we encourage people to be an agent of change?
Top + Bottom interaction- how do the audiences change from the vantage point? Am I working with a 2 canvases? 4 canvases?
"Ask me about" buttons- encouraging people to engage in conversation.
What is the individual contribution to the collective action?
Play with age and who I am talking to- am I making childrens skis? Adults skis? How is that impacting each different audience?
Truisms or calls to action?
What is our compensation for building skis?
Have the questions, not the answers
What is the level of individual action?