Small Group Discussion 1/10

Who is my audience? The consumer, and then everyone else...

Generate ideas, then notice patterns. 

Awareness of the problem and the call to action. 

"Ask me about" buttons

Statistics

Instead of writing in full sentences, can you break it down so someone has to question? 

Come up with some simple categorization system

Would I engage? 

Skis lead to a website with a fact- branded or visible to show that someone can look this up. 

Choose a name that sticks- is the goal to look it up after? 

MTV's GYT campaign- catchy but ambiguous

Trendy not preachy

OBEY

How can you advertise through photos? Make mockups

Daily occurences of climate change. 

Sydney ShafferComment