Who is my audience? The consumer, and then everyone else...
Generate ideas, then notice patterns.
Awareness of the problem and the call to action.
"Ask me about" buttons
Instead of writing in full sentences, can you break it down so someone has to question?
Come up with some simple categorization system
Would I engage?
Skis lead to a website with a fact- branded or visible to show that someone can look this up.
Choose a name that sticks- is the goal to look it up after?
MTV's GYT campaign- catchy but ambiguous
Trendy not preachy
How can you advertise through photos? Make mockups
Daily occurences of climate change.