Russell Athletic
Stitched for Authenticity
The Charles Group was tasked with developing a creating a Paid Media awareness campaign for the Russell Athletic Dri-Power collection.
Strategy & Messaging
Creative Direction
Creative Production
Copywriting
Agency: The Charles Group
Creative Director: Samantha Edwards
ACD Strategy: Mike Dolan
Executive Producer: Rachel Rosenthal
Art Director: Liam Speranza, Sydney Shaffer
Creative Production: Sydney Shaffer, Sarah Collins
Copywriters: Mike Dolan, Liam Speranza, Sydney Shaffer