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During a summer internship with Forehand + Lake, an interior design firm based out of Fairfield CT, my final project was a self-initiated redesign the company website. The old website was outdated, and didn't showcase the multiple, diverse, high quality design portfolio of Forehand+Lake. Additionally, it was inaccessible to the company, making it difficult to update the website with new projects, awards, and press recognition. The goal for the re-design was to streamline the design to reflect the sleek design of the company, make it more internally accessible, and make it more informational, showcasing the capabilities of Forehand+Lake. To do so, I proposed designs to the design team, collected and organized images from all projects, gathered information, vectorized the logo, and wrote new copy.
Each November, the University of Michigan has a fundraising campaign called "Grow Blue," to raise awareness for men's health. My first task with Relay for Life was to create a Facebook cover photo for Grow Blue, to spread awareness of the campaign throughout the University of Michigan student body, and the networks that come with that.
The Stratton Ski & Board Club is an organization based in Stratton, Vermont for competitive athletes in both skiing and snowboarding disciplines. With the development of a new website and image, I was asked to work with the president, and other members of the board, to develop a new logo.
Logo 1 (Horizontal): Created for use on documents, headers, email signatures, etc.
Logo 2 (Circle): Created for use on jackets, apparel, patches, etc.