SWITCH: Senior Thesis Process Blog

Art in Unexpected Places: Aspen Snowmass Lift Tickets

https://www.aspensnowmass.com/we-are-different/art-in-unexpected-places/lift-ticket-artwork

"When AAM Director and Chief Curator Heidi Zuckerman first arrived in Aspen with a fresh outlook on the possibilities inherent here; she noticed the square white paper lift tickets dangling off ski jackets all around town. To Heidi, these lift tickets—utilitarian two-by-three inch cards—were an opportunity, blank canvases on which art could be presented. She approached Aspen Skiing Company with an idea for a collaborative endeavor: to invite contemporary artists to participate directly in the cultural life of the valley by creating new works for display on the lift tickets. Ever since, skiers and snowboarders on Aspen’s four mountains have worn ski passes displaying unique, contemporary, wearable art. ASC and AAM have collaborated to produce ski passes with artworks by such renowned contemporary artists as Yutaka Sone, Peter Doig, Karen Kilimnik, Jim Hodges, Carla Klein, Mamma Andersson, and Mark Grotjahn."

This year, the 2017-2018 season they collaborated with Paula Crown:
"The five lift-ticket designs give a curated view into Crown’s sprawling sculptural installation, SOLO TOGETHER. Using the form of the crushed red Solo cup in the form of 150 unique hand-painted plaster sculptures, the work unpacks the symbol of all-American fun. The ubiquitous, single-use plastic cup offers an opportunity to contemplate a number of complex ideas including environmental awareness, the singular experience of togetherness, FOMO, and a consumer culture defined by abundance and optimism."

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Sydney ShafferComment